{"id":1814,"date":"2020-11-27T16:37:56","date_gmt":"2020-11-27T15:37:56","guid":{"rendered":"https:\/\/opter.com\/1814-2\/"},"modified":"2025-08-29T16:18:46","modified_gmt":"2025-08-29T14:18:46","slug":"about-opter","status":"publish","type":"page","link":"https:\/\/opter.com\/en\/about-opter\/","title":{"rendered":"About Opter"},"content":{"rendered":"<div class=\"ImageHeadline\">\n      <div class=\"ImageHeadline-image\" style=\"background-image: url('https:\/\/opter.com\/wp-content\/uploads\/2020\/12\/om_oss_preview.jpg')\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/opter.com\/wp-content\/uploads\/2020\/12\/om_oss_preview.jpg\" class=\"ImageHeadline-img\" alt=\"\" \/>\n    <\/div>\n    <h2 class=\"ImageHeadline-headline\">\u201cAlways a little bit better \u2013 that\u2019s what drives us on\u201d<\/h2>\n<\/div>\n\n\n\n<p class=\"Lead\">\n  Opter makes it easier, more enjoyable and more profitable to run a transport company. The market-leading business system Opter is created by a stable and profitable company of the same name.\n<\/p>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/opter.com\/wp-content\/uploads\/2020\/11\/viktor_edlund_vd.png\" alt=\"\" class=\"wp-image-1685\"\/><figcaption class=\"wp-element-caption\">\u201cWe want what is best for our customers, each other and ourselves \u2013 that\u2019s how I would summarise what Opter strives to achieve.\u201d<br> Viktor Edlund, CEO<\/figcaption><\/figure>\n\n\n\n<p>Contributing to positive change, using smart system solutions in a long-term approach to help transport companies become more sustainable, and creating a top-class workplace. That was the primary aim when Opter was founded by Johan Frisk and Viktor Edlund in 2002. The company was called Fleet 101 then, and the product K2.<\/p>\n\n\n\n<p>Benevolence is still what shapes and drives us at Opter. With consideration for each other, our users and the world around us, we help the many companies that use our software to fulfil their customers\u2019 wishes, employees\u2019 needs and the demands of the world around them. This has made Opter the Nordic region\u2019s leading business system for the transport industry.<\/p>\n\n\n\n<p>We develop Opter in close consultation with our customers. It is their common needs that govern how the system looks and works. The more companies that use and through their own challenges contribute to the development of Opter, the greater the benefit the system will provide for all these companies in a sector that is very competitive.<\/p>\n\n\n\n<p>Customer satisfaction is crucial to our success, which is why our customers are not locked into an expensive system or an extensive consulting project. Our business model \u2013 a standardised and also customisable solution that is constantly being developed and for which customers pay a monthly fee based on the size of their business \u2013 was considered a crazy idea when we started out. Since then, the company has experienced annual growth of 25% for many years. With more than 600 customers and thousands of users, Opter has now almost become the standard in the transport industry. Opter is a safe and modern choice for transport companies that want to focus on their customers and on running their business in a sustainably profitable way.<\/p>\n\n\n\n<p>Opter has customers in Sweden, Norway, Finland, Denmark, Estonia and Iceland.<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n<div class=\"NewsList\">\n  <h1 class=\"NewsList-title\">News<\/h1>\n  <hr class=\"wp-block-separator\">\n  <div class=\"NewsList-items\">\n                <article class=\"NewsListItem post-15990 post type-post status-publish format-standard has-post-thumbnail hentry category-nyheter category-start_news\">\n  <a class=\"NewsListItem-link\" href=\"https:\/\/opter.com\/en\/johansen-maskin-as\/\">\n        <div class=\"NewsListItem-image\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"431\" src=\"https:\/\/opter.com\/wp-content\/uploads\/2026\/04\/johansen-maskin-767x431-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Johansen Maskin AS\" srcset=\"https:\/\/opter.com\/wp-content\/uploads\/2026\/04\/johansen-maskin-767x431-1.png 767w, https:\/\/opter.com\/wp-content\/uploads\/2026\/04\/johansen-maskin-767x431-1-300x169.png 300w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n    <\/div>\n        <h2 class=\"NewsListItem-title\">\n      Johansen Maskin AS has implemented Opter\n    <\/h2>\n    <time class=\"NewsListItem-date\" datetime=\"2026-04-30T07:00:00+02:00\">2026-04-30<\/time>\n    <p class=\"NewsListItem-lead\">\n      Johansen Maskin AS is a machine contracting company that&hellip;\n    <\/p>\n  <\/a>\n<\/article>\n                <article class=\"NewsListItem post-15908 post type-post status-publish format-standard has-post-thumbnail hentry category-nyheter category-start_news\">\n  <a class=\"NewsListItem-link\" href=\"https:\/\/opter.com\/en\/drange-kran-og-transport-as\/\">\n        <div class=\"NewsListItem-image\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"431\" src=\"https:\/\/opter.com\/wp-content\/uploads\/2026\/03\/drange_kran_767x431.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Drange Kran og Transport AS\" srcset=\"https:\/\/opter.com\/wp-content\/uploads\/2026\/03\/drange_kran_767x431.png 767w, https:\/\/opter.com\/wp-content\/uploads\/2026\/03\/drange_kran_767x431-300x169.png 300w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n    <\/div>\n        <h2 class=\"NewsListItem-title\">\n      Drange Kran og Transport AS has implemented Opter\n    <\/h2>\n    <time class=\"NewsListItem-date\" datetime=\"2026-04-17T07:15:00+02:00\">2026-04-17<\/time>\n    <p class=\"NewsListItem-lead\">\n      Welcome to Opter, Drange Kran og Transport AS! The&hellip;\n    <\/p>\n  <\/a>\n<\/article>\n                <article class=\"NewsListItem post-15885 post type-post status-publish format-standard has-post-thumbnail hentry category-nyheter category-start_news\">\n  <a class=\"NewsListItem-link\" href=\"https:\/\/opter.com\/en\/shqipton-tahiri-new-system-salesperson-in-norway\/\">\n        <div class=\"NewsListItem-image\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"431\" src=\"https:\/\/opter.com\/wp-content\/uploads\/2026\/03\/shqipton_767x431.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Shqipton Tahiri, systems\u00e4ljare Opter Norge\" srcset=\"https:\/\/opter.com\/wp-content\/uploads\/2026\/03\/shqipton_767x431.png 767w, https:\/\/opter.com\/wp-content\/uploads\/2026\/03\/shqipton_767x431-300x169.png 300w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/>\n    <\/div>\n        <h2 class=\"NewsListItem-title\">\n      Shqipton Tahiri \u2013 new system salesperson in Norway\n    <\/h2>\n    <time class=\"NewsListItem-date\" datetime=\"2026-04-15T17:17:08+02:00\">2026-04-15<\/time>\n    <p class=\"NewsListItem-lead\">\n      During the winter, Shqipton Tahiri has joined Opter Norway&hellip;\n    <\/p>\n  <\/a>\n<\/article>\n      <\/div>\n  <div class=\"NewsList-loadMore\">\n    <a class=\"NewsList-loadMoreLink js-loadmore-news\" href=\"#\">Load more news items<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contributing to positive change, using smart system solutions in&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1814","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/opter.com\/en\/wp-json\/wp\/v2\/pages\/1814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opter.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/opter.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/opter.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/opter.com\/en\/wp-json\/wp\/v2\/comments?post=1814"}],"version-history":[{"count":18,"href":"https:\/\/opter.com\/en\/wp-json\/wp\/v2\/pages\/1814\/revisions"}],"predecessor-version":[{"id":14110,"href":"https:\/\/opter.com\/en\/wp-json\/wp\/v2\/pages\/1814\/revisions\/14110"}],"wp:attachment":[{"href":"https:\/\/opter.com\/en\/wp-json\/wp\/v2\/media?parent=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}