Privacy Policy

This Privacy Policy applies to all the web pages under We are responsible for processing personal data collected on the website. This also applies to personal data that is stated in agreements relating to our service.

Examples of personal data that we collect:

  • Company name
  • Contact
  • Company address/billing address
  • Telephone number and email address
  • Information about the use of the website. This can include the individual pages that have been visited, browser settings and the IP address.

We do not collect personal data such as personal ID numbers or payment method details via the website.


Cookies are small text files that are stored on your device when you visit a website. More information about how we use cookies is available here.

How we collect information

We collect information on our web pages using forms. Filling in such forms is completely voluntary. If you provide information via these forms, they specify for what purpose the information will be used. However, if you decide not to enter personal data, we may not be able to give you access to certain services.

We also collect information via the CRM system Upsales and Google Analytics in order to perform web analysis and measure the flow of traffic to our web pages. More information about this is available at and

Sample forms:

  • Contact form
  • If you want to book a demo
  • When downloading documents, such as PDF files, from our web pages
  • Registration for our newsletter

The purpose of the information that is requested:

  • Being able to enable access to our services
  • Being able to send relevant information
  • Being able to get in touch and offer services

We create profiles based on information that we obtain in order to, for example, be able to provide you with good support. The profiles are based on information that you voluntarily give us.

How we store information

Information obtained via forms on is stored in our CRM system and our Marketing Automation System, MAS, which is used for automated marketing.

How long we retain your data

We only store your personal data for as long as this is necessary to be able to manage the customer relationship or other free services. We delete data about contacts that are no longer active with us, and on request. The latter can be done by contacting our support.

We do not pass on such data to third parties

Personal data is not disclosed to third parties, but we may use subcontractors to provide parts of the website. Such subcontractors may process personal data on behalf of Opter. In such cases, the information can only be used for the stated purpose, and to ensure data security, we enter into data processor agreements with all the companies with which information is shared.

Information security

We work continuously with information security to protect our users’ data. We use both technical and organisational measures to ensure that the level of security is as high as possible. These measures include anonymisation, access control and deletion procedures.


As a user of our website,, you have the right to view details of how your personal data is processed. You can also request corrections to, restrictions on or deletion of your personal data, in accordance with the General Data Protection Regulation. You can contact our support if you want your information to be deleted or amended.

If the processing of your personal data requires your consent, you can withdraw this consent at any time.

If you think that Opter has not allowed you to exercise your rights under the Swedish Personal Data Act, you have the right to appeal to the Swedish Data Protection Authority. Its contact details are available at:

Changes to this Privacy Policy

The Privacy Policy is updated from time to time. Information about significant changes is provided here on the website or by email.

Contact details

Tel.: +46 (0)8 545 292 00

Address: Opter AB
Arenavägen 41
SE-121 77  Johanneshov

If you have any questions about how we ensure data protection or about this Privacy Policy, please contact our support team at or via